Moving Company Website Checklist: 15 Things Every Mover Needs

Most people choose a mover on their phone, at night, after a day of packing. They open three or four websites and call the one that answers their questions fastest. Use this checklist to make sure that is yours.

The top of the page

1. What you do and where, in the first line. "Local movers in Raleigh, Cary and Durham" beats "Your trusted partner in relocation".

2. A phone number you tap to call. At the top, on every page, and it gets answered.

3. A clear button to get a price. "See your price" or "Pick your date", not "Contact us".

Prices

4. A price by home size. One bedroom about $480, two bedrooms about $930, three bedrooms about $1,380 at sample rates. Customers think in bedrooms, so show them bedrooms.

5. Your hourly rates. "$140 an hour for two movers and a truck, two-hour minimum." Some shoppers compare hourly rates first.

6. Your add-ons. Stairs or elevator, long carry, piano or safe, packing materials. Showing them up front prevents surprises.

7. How the bill works. One honest line: "The final bill is based on actual hours." Never call a calculator range a binding estimate.

A moving estimate calculator handles 4 through 7 in one place.

Booking

8. A way to pick a date. Show open dates and start times, and let customers hold one.

9. Your deposit and cancellation policy. Short, plain and visible before they book. See moving deposits and cancellations.

10. A short form for everything else. Long-distance requests, offices, unusual items. Five fields, sent to your phone.

Trust

11. Real reviews. Your Google rating and recent reviews on the home page.

12. Real photos. Your trucks, your crew, your gear. Stock photos of smiling couples with boxes do not build trust.

13. License and insurance info. Any state or USDOT number you hold, and a line saying you are insured. Read moving company license and insurance.

Search

14. A page for each service and each town. "Apartment movers Durham", "piano movers Raleigh", "labor-only moving help Cary". Each page targets a search people type.

15. Speed and mobile. The page loads in a couple of seconds on a phone, the buttons are big enough for a thumb, and nothing jumps around while it loads. Most of your visitors are on a phone, often on a slow connection in an empty apartment, so test it there, not only on your office computer.

Bonus: languages

If your area has Spanish or Portuguese speaking customers, a site and a phone answer in their language win moves your competitors cannot.

Bonus: a page for labor-only work

Many shoppers search "moving help" or "labor only movers" because they already rented a truck. A page with your labor-only rate, $110 an hour for two movers with a two-hour minimum at sample rates, catches those searches and fills your weekdays.

Bonus: answer the questions people ask

A short FAQ on the home page saves calls: Do you move pianos? Do you take apart beds? What do you not move? How does the deposit work? Do you do long-distance moves? Plain answers build trust and help you rank for those questions.

Common mistakes

• "Call for a free estimate" and nothing else. The shopper leaves for a site with a price
• No phone number on mobile. Or one hidden in the footer
• A contact form that goes to an inbox nobody checks
• Old photos and a copyright year from five years ago. It makes people wonder if you are still in business

Keep it fresh

Update your photos when you add a truck, keep your rates current every season and add a short post when you start serving a new town. A site that changes over time tells Google and customers that the business is active.

Check your site in five minutes

Open your site on your phone and pretend you are moving a two-bedroom next month. Can you find a price, your rates, your add-ons and an open date in under a minute? If not, that is the job to fix first.

Every moving company website built by MovePilot checks all 15 boxes, on your own .com. You can see yours free before you decide.